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April 27, 2022

Top Email Autoresponders Compared

Since email is still the number one way most consumers connect with brands or companies they love, an email autoresponder is very useful and powerful key in digital marketing.

What is the best Email Autoresponder? To help you decide which one can bring max profits for your business, we're taking a look at some of the top email autoresponder tools - comparing their pricing, features, benefits, and potential cons for each one.

Why You Need An Email Autoresponder Service

Simply put, it is nearly impossible to run successful email campaigns without an autoresponder.

For example, Ecommerce stores use them to remind customers about items in their shopping cart, send notifications about upcoming discounts, and more. Or if you're a blogger, you can set up an automatic welcome message for new subscribers.

More key features of an email autoresponder include:

  • Ability to send time-based messages to specific people on your email list.
  • Analyzes the performance of your emails
  • Tools to build attractive emails and landing pages
  • Automated responses based on customer behavior
  • Analyzes the customer's preferences

All these streamlined features are immense time-savers, and have the potential to increase revenue by a considerable amount.

The bottom line: If you want to grow your email list, make more sales, or maintain subscribers' loyalty, you need an email autoresponder.

Now let’s take a look at some of the best email autoresponder to help you get started.

1. Constant Contact

Features:

  • Design templates
  • 60-day free trial
  • A/B testing feature 
  • Social Media marketing
  • Resources & training on marketing strategies.

Cons:

There’s no free forever plan available. After the free trial, you’ll need to pay for  if you want to keep using your email list.

Pricing: 

Website Builder: $10 per month
Email: Starts at $20 per month
Email Plus: Starts at $45 per month
Ecommerce Pro: Starts at $195 per month

Summary:

Constant Contact is an easy-to-use email autoresponder geared for small businesses. This platform comes with a nice selection of automation tools, allowing you to create a series manually, or simply choose from their template library. 

2. Hubspot

email autoresponders

Features:

  • Easy-to-use drag and drop interface
  • Free plan available
  • Powerful CRM tool
  • A/B testing feature 
  • List segmentation tools

Cons:

It's pricey compared to it's alternatives; however even the basic plan includes a full-fledged CRM

Advanced features like A/B testing and automation are only included in their higher tiered paid plans.

Pricing: 

Starter: $45 per month
Professional: $800 per month
Enterprise: $3200 per month

Summary:

If you're looking for a complete solution for marketing, sales, and CRM requirements, check out HubSpot.

There are paid plans and a free version for small businesses. HubSpot is a slightly more costly, but with the powerful range of features they offer, the long term results in increased sales will pay off. 

3. Sendinblue

Features:

  • Free forever plan
  • Unlimited contacts
  • Advanced analytics
  • Drag and drop interface
  • Prices scale with your needs

Cons:

There is 300 emails per day limit on the free plan.

Limited integrations.

Pricing: 

Free: $0 per month
Lite: Starts at $25 per month
Premium: Starts at $65 per month
Enterprise: Contact directly to get a price quote.

Summary:

Sendinblue is an all-in-one, affordable marketing automation platform that combines both email and SMS marketing.

With their impressive suite of automation features and integration tools, Sendinblue is a top option for small and mid-sized businesses. Every plan comes with SMS and email marketing, and live chat - even the free basic plan.

4. GetResponse

Features:

  • Unlimited daily messages
  • 30-day free trial
  • Contact list segmentation
  • GDPR compliant
  • Advanced delivery options

Cons:

Complete automation is not available with the basic plan.

No phone support, dedicated support, and slack support are available unless you're on the "Max" plan.

Pricing: 

Basic: Starts at $15 per month
Plus: Starts at $49 per month
Professional: Starts at $99 per month
Max: Custom pricing based on your needs.

Summary:

GetResponse offers you a user-friendly platform, where in addition to the autoresponder, you can easily manage sales funnels and social media ads. 

GetResponse also strengthens your marketing strategy by seamlessly integrating with other tools that you’re already using, like WordPress, Salesforce, Shopify, and more. 

5. Moosend

email autoresponders

Features:

  • Visual automation editor
  • Website and user tracking
  • Unlimited emails
  • 100+ integrations
  • Advanced personalization

Cons:

Offers fewer templates.

Third-party integrations are limited when compared to competitors.

Pricing:

Pro: $9 per month
Enterprise: Contact directly for a price quote.

Summary:

A big plus for Moosend is that their plan starts at $8 a month, making it incredibly affordable for everyone.

Moosend specializes in marketing automation at scale, so if you're looking for an affordable email autoresponder that grows alongside your business, Moosend is the perfect choice.

6. AWeber

Features:

  • 30 day free trial
  • Hundreds of integrations, including Woo Commerce and WordPress
  • Reports & Analytics
  • List Segmentation
  • Webpage and sales tracking

Cons:

AWeber is definitely not the cheapest option out there.

Unsubscribed email addresses count towards your monthly charge.

Pricing:

Pro: $19.99 per month
High Volume: Contact directly for a price quote.

Summary:

AWeber is one of the oldest-known and reliable email autoresponders out there. The drag-and-drop editor functionality makes the whole process quick and painless, and it offers flexible personalization, extensive integrations, and in-depth campaign tracking. Although AWeber can be pricey, there is a free version offered that is highly beneficial for small business. 

How To Choose The Right Email Autoresponder For You

Here are certain factors you need to evaluate when shopping around for an email autoresponder:

  • Subscriber Size. How many subscribers do you have on your list? Not all providers are allows for unlimited subscribers. Make sure that your choice of plan has the ability to accommodate your needs, otherwise you might have to switch platforms in a few years.
  • Mailing Limits. Some email autoresponders do not allow unlimited messaging. You will need to determine whether the provider you chose will accommodate your sending needs lest you be forced to upgrade. 
  • List Segmentation & Management. The best autoresponders let you seamlessly manage contact lists and provide the tools necessary for growing your email list. A good email autoresponder should provide list segmentation so you have the ability to send hyper-targeted messages to the right people at the right time.  
Fun Fact:

According to Statista.com, "With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. While roughly 306.4 billion e-mails were estimated to have been sent and received each day in 2020, this figure is expected to increase to over 376.4 billion daily mails by 2025."


Conclusion: Adding autoresponder your email marketing strategy is a powerful tool that should not be overlooked! Implementing email automation will help to maintain customer loyalty, scale your campaigns, and drastically improve sales. 

Brenda Schlabach

About the author

Brenda is an artist and photographer from a small town in southern Kentucky. She enjoys working as a designer and content specialist for Troyer Websites Of Texas, a full-service digital marketing company.

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