Since email is still the number one way most consumers connect with brands or companies they love, an email autoresponder is very useful and powerful key in digital marketing.
What is the best Email Autoresponder? To help you decide which one can bring max profits for your business, we're taking a look at some of the top email autoresponder tools - comparing their pricing, features, benefits, and potential cons for each one.
Why You Need An Email Autoresponder Service
Simply put, it is nearly impossible to run successful email campaigns without an autoresponder.
For example, Ecommerce stores use them to remind customers about items in their shopping cart, send notifications about upcoming discounts, and more. Or if you're a blogger, you can set up an automatic welcome message for new subscribers.
More key features of an email autoresponder include:
All these streamlined features are immense time-savers, and have the potential to increase revenue by a considerable amount.
The bottom line: If you want to grow your email list, make more sales, or maintain subscribers' loyalty, you need an email autoresponder.
Now let’s take a look at some of the best email autoresponder to help you get started.
1. Constant Contact
Features:
Cons:
There’s no free forever plan available. After the free trial, you’ll need to pay for if you want to keep using your email list.
Pricing:
Website Builder: $10 per month
Email: Starts at $20 per month
Email Plus: Starts at $45 per month
Ecommerce Pro: Starts at $195 per month
Summary:
Constant Contact is an easy-to-use email autoresponder geared for small businesses. This platform comes with a nice selection of automation tools, allowing you to create a series manually, or simply choose from their template library.
2. Hubspot
Features:
Cons:
It's pricey compared to it's alternatives; however even the basic plan includes a full-fledged CRM
Advanced features like A/B testing and automation are only included in their higher tiered paid plans.
Pricing:
Starter: $45 per month
Professional: $800 per month
Enterprise: $3200 per month
Summary:
If you're looking for a complete solution for marketing, sales, and CRM requirements, check out HubSpot.
There are paid plans and a free version for small businesses. HubSpot is a slightly more costly, but with the powerful range of features they offer, the long term results in increased sales will pay off.
3. Sendinblue
Features:
Cons:
There is 300 emails per day limit on the free plan.
Limited integrations.
Pricing:
Free: $0 per month
Lite: Starts at $25 per month
Premium: Starts at $65 per month
Enterprise: Contact directly to get a price quote.
Summary:
Sendinblue is an all-in-one, affordable marketing automation platform that combines both email and SMS marketing.
With their impressive suite of automation features and integration tools, Sendinblue is a top option for small and mid-sized businesses. Every plan comes with SMS and email marketing, and live chat - even the free basic plan.
4. GetResponse
Features:
Cons:
Complete automation is not available with the basic plan.
No phone support, dedicated support, and slack support are available unless you're on the "Max" plan.
Pricing:
Basic: Starts at $15 per month
Plus: Starts at $49 per month
Professional: Starts at $99 per month
Max: Custom pricing based on your needs.
Summary:
GetResponse offers you a user-friendly platform, where in addition to the autoresponder, you can easily manage sales funnels and social media ads.
GetResponse also strengthens your marketing strategy by seamlessly integrating with other tools that you’re already using, like WordPress, Salesforce, Shopify, and more.
5. Moosend
Features:
Cons:
Offers fewer templates.
Third-party integrations are limited when compared to competitors.
Pricing:
Pro: $9 per month
Enterprise: Contact directly for a price quote.
Summary:
A big plus for Moosend is that their plan starts at $8 a month, making it incredibly affordable for everyone.
Moosend specializes in marketing automation at scale, so if you're looking for an affordable email autoresponder that grows alongside your business, Moosend is the perfect choice.
6. AWeber
Features:
Cons:
AWeber is definitely not the cheapest option out there.
Unsubscribed email addresses count towards your monthly charge.
Pricing:
Pro: $19.99 per month
High Volume: Contact directly for a price quote.
Summary:
AWeber is one of the oldest-known and reliable email autoresponders out there. The drag-and-drop editor functionality makes the whole process quick and painless, and it offers flexible personalization, extensive integrations, and in-depth campaign tracking. Although AWeber can be pricey, there is a free version offered that is highly beneficial for small business.
How To Choose The Right Email Autoresponder For You
Here are certain factors you need to evaluate when shopping around for an email autoresponder:
Fun Fact:
According to Statista.com, "With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. While roughly 306.4 billion e-mails were estimated to have been sent and received each day in 2020, this figure is expected to increase to over 376.4 billion daily mails by 2025."
Conclusion: Adding autoresponder your email marketing strategy is a powerful tool that should not be overlooked! Implementing email automation will help to maintain customer loyalty, scale your campaigns, and drastically improve sales.
