In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area
that benefits from this retreat.
Now is a key time for businesses to invest in SEO so they can set themselves up for success in the future.
SEO: Every Business Needs It!
Why Is It Important To Be At The Top?
Organic searches make up the bulk of all clicks on Google, and Search Engine Optimization (SEO) gets businesses to show up at the top of these organic search results.
Google searches
every day
Google searches
every second
2.3 trillion
Google searches
in 2019
Woah! Who wouldn't want all the advantages of ranking at the top of the googles?! Yes, SEO is an investment - but if you're willing to invest the resources necessary to optimize with SEO, the payoffs will be considerable. Plus you won't have to pay a cent for ad space!
Why SEO is So Important for
Businesses During An Economic Downturn
1. SEO Takes Time
If you start SEO now - you will be positioning your business for success in the future; if you cancel SEO, your ranking will start dropping and you will lose your organic positioning to competitors.
2. Stay in the Game—Don’t Let Competitors Beat You
If you drop the ball, your competition can pick it up and run with it.
With so many competitors stepping out of the arena, use this time to grow your business, and position it strongly when the market stabilizes. Competitors who stay strong during this time have the perfect opportunity to outrank you, if you cancel SEO.
3. Canceling Will Hurt Your Rankings
We can't stress it enough! Keywords will start dropping when you stop working on SEO, and within six months, your keywords could be off the first page of search results entirely.
If you stop SEO marketing now, you could negatively impact the ability for your business to rank and connect with customers in a few months’ time. Look ahead and see where you want your business to be in the future!
Last but not least...
4. Consumer Behavior Has Not Stopped!
In fact, with people staying home due to the pandemic, more people are spending their time online! Make sure they find you!
- Organic inbound SEO leads convert 8x higher than outbound leads
- Moving up one spot in the Google Search results can improve a site’s CTR by up to 30.8%
- 81% of people research online before buying
SEO is like going to the gym or practicing an instrument. If you miss a few days, you’re not going to see a massive difference in your skill
level. But over time, as muscle strength and memory decline, you lose your ability.
Stopping a campaign won’t make a difference right away. However, typically after 6 months of ending an SEO campaign, a website’s keywords drop off the first page of Google — sometimes even out of the top 100 pages. Stopping SEO is a slow slide back to the bottom.
Final Thoughts
We firmly believe in the power of small businesses—the market has experienced pandemics, recessions, and upsets before, and many businesses have thrived in the aftermath. Right now - post Covid19 - is no different.
As unclear as things may look, sooner or later the economy will rebound. This is why the most important thing you can do for your business right now is to use this as a time of growth. Maintain your business presence and prepare yourself to flourish when the market regains it's footing.
No, SEO is not a feature that can be toggled on and off. It requires sustained efforts, and several months of consistent investment to see returns. Yet while short-term plans are necessary due to rapidly changing circumstances, they cannot be made at the expense of long-term strategy.
SEO is a valuable investment. It can be hard to justify at times because the payoff happens in the future, but the ROI is extremely valuable.
Do what’s best for your business now and get your SEO plan of action in place.
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