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January 13, 2022

5 Tools To Get The Most Out Of Your Website Investment

You’ve got an awesome product and designed your store. You've taken your business a step further and invested in a quality website. Now, how do you get the most out of your website investment, so the sales roll in? 

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Creating a website is one of the most profitable, key steps to growing your business, but it doesn't stop there.

Online business is an active, ongoing process, the same as a physical business. Below are some tried and true methods you should implement to get the most out of your website investment. 

website investment

Top 5 Strategies To Get The Most Out Of Your Website Investment 

1. Advertising

This one is so obvious, we’re going to look at it first. PPC (pay-per-click) ads, and display advertising are two excellent ways to increase website traffic, build your brand, and get your site in front of people.

The advantages to paid ads is that they appear at the top of the search results, in turn bringing quick results. However, paid ads can be expensive, so it's a good idea to set your budget and goals before investing a great deal of money.

Running social media ads is also a great way to bring people to your site - but more on that later.

2. Memorable Content Creation

website investment

Unless you're living under a rock, you know that Google is the king of the internet. But what does that have to do with you? In short, it means you need learn to work with Google, so that your business is searchable, and you appear at the top of the search rankings.

Organic search is a massive source of website traffic. Today's consumers depend primarily on Google to find specific and accurate answers for their questions, and your content should be there to provide those answers.

You can greatly improve your status in the search results by creating useful content relevant to your target audience. Here is a list of ways you can create memorable content, and make the most of your website investment through keeping your site content fresh and interesting:

  • Update the gallery. Include high quality, appealing images, graphs, and videos, to showcase your product! Google has found that listings with feature photos receive 42% more requests for driving directions from Google Maps and 35% more clicks through to a website.
  • Update your reviews. Current, 5-star reviews is a great way to build trust and credibility with your customers. According to this study, 93% of consumers say that online reviews influenced their purchase decisions. 
  • Last - but certainly not least - write a blog. There's a reason that blogging, (using keywords and irresistible headlines) is a go-to content marketing strategy – it works. Don't have the time or the expertise for blogging? Hire a professional; the pay-offs could be well worth it.

Fun Fact: According to this article, "Small businesses with blogs get 126% more lead growth than small businesses without." On top of that, "Websites with blog content is have 434% more search engine-indexed pages than other business sites that don’t publish content. 

3. Optimization With SEO

This one goes hand-in-hand with creating memorable content, in fact the two are nearly inseparable. 

SEO (Search Engine Optimization) is the practice of using keywords and relevant content, to get your site ranking higher in the search results.

It involves tactics to make sure your URL's, meta descriptions, tags, landing pages, content, etc. is highly relevant to your target audience, to gain trust and online ranking.

Need Help Getting Started? 

See how our award winning SEO services can grow your business!

4. Active Social Media

Having a beautiful site, and top-notch content is often not enough...which is why social media is a huge marketing strategy that should not be overlooked.

Both Facebook and Instagram have powerful advertising platforms that allow you to place ads strategically to target your ideal market. 

Utilize socials like Twitter, Facebook, and Instagram to grab people's attention, and therefore gain more website traffic on your site. Here are more great ways you can use this effective tool to your benefit: 

  • Promote new content across your social media platforms via linked posts and changing your cover photo
  • Engage with followers by replying to them, reposting their content and tagging them
  • Use hashtags and slogans
  • Generate enticing headlines and relevant keywords to encourage people to click your link

5. Email Marketing

Email marketing can be a powerful tool to making the most of your website investment. Using your current subscribers and customers is a great way to drive traffic to your website.

Email is still the number one way most consumers connect with brands or companies they love, so using this method will help to maintain customer relationship and subscriber's loyalty.

Just be careful not to over do it - nobody likes to be bombarded with a relentless stream of spammy emails!   

And there you have it - our 5 tried-and-true tools for getting the most out of your website investment. What methods have impacted your business the most?

Brenda Schlabach

About the author

Brenda is an artist and photographer from a small town in southern Kentucky. She enjoys working as a designer and content specialist for Troyer Websites Of Texas, a full-service digital marketing company.

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