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October 6, 2022

Digital Marketing For The Shed Industry

New Trends in shed Marketing


The demand for storage buildings and sheds in America is at an all-time high. Who doesn't like the convenience of having their own personal storage right in the backyard?

Americans have accumulated more “stuff” than ever, and since the pandemic, more and more people have tapped into the shed market because they are working from home. 

shed builders website picture

Because of the increased demand for modern sheds, the last couple years has seen tremendous changes in the shed marketing industry.

“Ten years ago it was all about the shed lot and your sign.” For decades, shed businesses had to find ways to get customers to come to the physical retail lot. Shed buyers have driven many miles to see designs and buy sheds.

All that has drastically shifted - Now, clients open their phone, search for “portable sheds for sale near me” and buy a shed with a few clicks.

More Than A Retail Lot

Today, shed companies not only need a shed lot, but they also have to take an online approach if they don't want to be left far behind.

Let's take a look at why digital marketing for the shed industry is so important, and how you can scale your shed business effectively. 

The importance of online presence For Your Shed Business 


"When you want to make a purchase, start tracking how often you go to your phone or computer to search it before you make the purchase."

Did You Know?

  • According to this article on Hubspot46% (or nearly half) of all the 3.5 BILLION searches made daily on Google, are for local businesses
  • Hubspot also states that 88% of searches for local businesses on a mobile device, either call or visit the business within 24 hours.
  • Currently, 63% of shopping is done online, and that’s estimated to increase to 95% by 2040.

If you're thinking, “I don’t need a website” or “I am selling way too much already” you're missing out on potential customers and in turn, more money.

While building your shed business with little or no online presence is entirely possible, it is increasingly more difficult to edge out the competition that do have websites and an online presence.

Bottom line: One of the best things you can do to set your company apart is getting your business online. 

4 Ways To Take Your Shed Marketing to the Next Level Online


1. A Conversion-Focused Website

The first step is building an attractive, conversion-focused, SEO friendly website as the "Hub" of your business' online "Face".

digital marketing for the shed industry

The #1 purpose of a website is simply to get found online, and ultimately to bring customers into your business. 

With ever increasing numbers of people using the internet for everything from shopping, to finding local businesses, it just makes sense to tap into this huge market base.

For your website to make a memorable impression, it should be designed for optimal customer engagement - clear, sales-focused, informative, easy to navigate, and visually appealing. 

And if you do have a website but it’s outdated, then you should consider an overhaul. The more current your website is, the better.

2. Active Social Media

Utilizing Social Media (Facebook & Instagram, etc.) is a powerful strategy for any size business to reach prospects and customers, and driving organic traffic. 

Fun fact: there are 3.78 billion social media users, with people spending an average of 2 hours and 25 minutes per day on social media. 

That is why, in today's day and age, social media is a staple in the marketing world. If you’re building a brand, social media is definitely going to be part of the equation.

Want to learn more ways to boost your business with social media? Read More Here.

3. Email Marketing

No...Email Marketing Is NOT Dead - One of highest ROI of any marketing platform! Using your current subscribers and customers is a great way to drive traffic to your website.

email autoresponders

Email is still the number one way most consumers connect with brands or companies they love, so using this method will help to maintain customer relationship and subscriber's loyalty.

Using Social Giveaways to drive sign-ups through your Website, you can build an Email List of potential customers to market to at a later date. 

4. Management System

The last tip we have for scaling your shed business is investing in a management system. 

To grow your shed business, you need to be found everywhere across the internet - search engines, directories, social media, not to mention mobile presence.

Mature or fast growing businesses need more than just a simple web and Facebook page. 

But getting started can be overwhelming. We know how time consuming it is to run a business, let alone managing the digital aspect. 

And that's where we come in. The latest in the Troyer Websites Of Texas marketing roundup, our managed services incorporate all your digital marketing for the shed industry into a single dashboard!

Solarus360 - A Local Biz Online Toolkit


Recognizing the need for a management system that includes all aspects of digital marketing, AND simplifies your workflow, Troyer Websites Of Texas has developed a complete Digital Solution to help you.

What's Inside Solarus360?

Solarus360 goes beyond just a website. It is the solution "End-to-End Marketing Channel" for all your digital advertising needs in ONE PLACE. With our platform, search engines can find you - which means customers can too!

With the Toolkit, you get Everything you need for your local business to succeed online such as...

Reputation Management

Setting this up will allow your team to manage and collect your online reviews easily! 

Social Media Management

Post once, publish to all your accounts, schedule your posts for the entire month, find new clients, and more, all in one convenient place!

Listings Management

If you're starting with little or no search presence online... Listing Builder will fix that and help you get found organically across the web.

...And So Much More!

What does your local business need to grow?

Whether its email marketing, graphic design or a multitude of other online marketing products and services, Solarus360 makes it easy to customize & add the tools and services you need to grow your local business.

Solarus360 houses all of your online tools inside one dashboard. You will love the simplicity of one password, one bill, one set of notifications, and one set of reports tying everything together in real time.

An Agency Level Marketing Team at Your Service

No time to run it? We get it..

It's not just a set of awesome business tools. You're getting Three Hours of our marketing team's time every month for whatever you'd like to focus on! You can also purchase more services as needed for a fully hands-free digital marketing solution. 

With Solarus360, the opportunity to grow your Shed Business is available like never before!

Ready to Expand Your Shed Business?

We would love to run a free SnapShot report for your company!

Conclusion


Maybe you are one of the many shed manufacturers or retailers who primarily operates as a brick-and-mortar facility or retail lot.

Digital marketing for the shed industry is a highly effective strategy. 

Whether you’re interested in moving towards building an online presence or not, the bottom line is that today digital marketing is highly important for any business, especially the shed industry.

Why? As was said in the beginning, people who are in the market for a shed will most likely search online before they buy, or even visit your lot.

A well-executed digital marketing strategy will not only attract more visitors and improve customer experience, it will also drive more sales, and ultimately, SCALE your shed business!

About the author 

Brenda Schlabach

Brenda is an artist and photographer from a small town in southern Kentucky. She enjoys working as a designer and content specialist for Troyer Websites Of Texas, a full-service digital marketing company.

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