needing Leads, FAST?

Paid Advertising Online is the way to Roll!

Introducing Paid Advertising with Google & Social Media

Let's Talk Paid Advertising

Let's say you just got your brand new website live. Or your current business isn't getting the leads you need. 

Bottomline is, you're needing to grow your business/brand on a consistent, reliable basis!

Paid Ad

Website

New Client

How Does Paid Advertising Work?

We Use Two Main Methods For Paid Advertising: Google Adwords and Facebook + Instagram.

This leaves the question, which one should I be using? In this next section, we'll dive into the pro's and cons of each, and which is likely to be best for your particular business.

Social Media Ads

Paid Ads run on Facebook & Instagram

Pros

  • Highly comprehensive ad targeting, such as age, interests, or locations.
  • Ability to use videos, photos, slideshows & more in ads.
  • Target 2.3 Billion active users worldwide on social media.
  • Best for email list building, brand awareness, and generating lots of traffic at a low cost.

Cons

  • Target audience is not specifically looking for the product/service. 
  • Typically takes more time to convert visitors into clients.
  • Lower click-thru rate compared to ads on Google's platform.

Conclusion

Facebook Ads are best for businesses looking to increase brand awareness and for introducing new products and services to a fresh audience. The ability to create a loyal brand following with a business page, as well as re-targeting your product/services to your website traffic, makes this a powerful and economical option for most businesses.

Google Adwords

Paid Ads on Google Search pages

Pros

  • Target an audience that is already searching for your product/service.
  • Approximately 5.6 Billion searches on Google Search every day!
  • Typically higher click-thru rates vs ads run on social media.
  • Best for products/services people need/are actively searching for.

Cons

  • Text or shop only ad formats limit how your ads appear.
  • Typically higher per click cost, compared to ads on social media.
  • Only basic ad targeting for targeting specific audiences.

Conclusion

Google Ads remain as the go-to for businesses with the goal of quickly increasing the sales of their products or services. With users actively searching, they are much more likely to click on your ad & read thru your website. This option is for you if you want quality leads that are already looking for your product/service.

Still Not Sure?

Many businesses utilize a combination of both! This combines the power of Facebook's branding and audience targeting capabilities, with Google's search intent. (Users already searching for the product/service).

For businesses just starting out, or with limited budgets, we recommend starting out with Facebook ads.

For businesses needing the maximum number of leads ready to buy now, Google ads are ideal. 

The Power of Retargeting Ads!

I was able to get  25-30% more for my puppies! Thanks again, Eric at Troyer Websites, for the excellence you provide!

Norma has been a Facebook marketing client since early 2018

Norma Proctor

What is our offer?

Now if you're willing to invest the time to figure out how to get everything set up yourself, and the money to figure out what works and what doesn't, we applaud you, and hope this page was helpful.

However, if you're like many business owners; ie you're too busy and/or don't have the technical skills to do it yourself.. For those business owners, we are offering the opportunity to tap into our own years of expertise, millions spent on ads, and split-testing for hundreds of small business owners across dozens of industries.


 Let's dive deeper into what you're getting!

Social Media Ads

Google Adwords

1. Account Setup

Your account manager dashboard is where we manage your billing, business settings, and ads creation.

2. Analytics

We install the tracking code from Facebook or Google that allows us to track the visitors coming to your site.

3. Targeting

We create audiences of people who follow your business page, and are already visiting your website.

4. Running The Ads!

We create & publish the ads on social media or Google search. You can track the results in real time.

5. Understanding Payment

We offer three standard monthly ad spend budgets as well as custom amounts. On our part, we keep a percentage of your total budget, and the rest will go towards ads. You may be billed separately, one from us, and one from the ad service, or billed together, depending on your plan.

Ready To Get Started?

Start Now For Only $150!

Set your own budget. No contract - Cancel anytime.

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